[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"help-article-add-a-second-brand":3},{"data":4},{"title":5,"excerpt":6,"content":7,"help_category":8,"seo":11},"Add a Second Brand","Add another brand inside your existing account — instant, no new billing. Learn what's shared, what's seeded, what starts empty, and the connections to wire","\u003Cp>\u003Cstrong>What you'll learn\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>How to create another brand inside your existing account.\u003C\u002Fli>\n\u003Cli>What a new brand starts with versus what's empty.\u003C\u002Fli>\n\u003Cli>The first things to wire up before the new brand can publish.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Chr>\n\u003Cp>Adding a brand creates another logical partition inside your existing account's database. Because it lives in the account you already have, it doesn't trigger new billing or any infrastructure provisioning — it's instant. (If you're not sure whether you want a new brand or a whole new account, read \u003Ca href=\"\u002Fhelp\u002Fbrand-vs-business\">Brand vs. Business\u003C\u002Fa> first.)\u003C\u002Fp>\n\u003Ch2>Create the brand\u003C\u002Fh2>\n\u003Col>\n\u003Cli>Go to \u003Cstrong>Configuration ▸ Brands\u003C\u002Fstrong> (\u003Ccode>\u002Fstudio\u002Fconfig\u002Fbrands\u003C\u002Fcode>).\u003C\u002Fli>\n\u003Cli>Click \u003Cstrong>Create Brand\u003C\u002Fstrong>.\u003C\u002Fli>\n\u003Cli>Walk the five-step wizard — Basics, Story, Visual, Palette, Review. The full field-by-field breakdown is in \u003Ca href=\"\u002Fhelp\u002Fyour-first-brand\">Your First Brand\u003C\u002Fa>. The two required, permanent-ish basics:\u003Cul>\n\u003Cli>\u003Cstrong>Brand Name\u003C\u002Fstrong> — the display name.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Brand Slug\u003C\u002Fstrong> — the identifier and join key. It's \u003Cstrong>permanent\u003C\u002Fstrong>, so choose deliberately.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\u003Cli>Finish the wizard. The brand becomes selectable in the \u003Ca href=\"\u002Fhelp\u002Fthe-brand-switcher\">Brand Switcher\u003C\u002Fa> and you land on its settings page.\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Ch2>What the new brand starts with\u003C\u002Fh2>\n\u003Cp>A new brand isn't a blank slate for everything. Some things are shared or seeded so you're not configuring from zero.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Shared across the account (not copied per brand):\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Cstrong>The status set.\u003C\u002Fstrong> m18t uses one global, ordered \u003Ca href=\"\u002Fhelp\u002Fthe-status-set\">status set\u003C\u002Fa> for the whole account — it isn't duplicated per brand. Every brand draws from the same statuses; per-content-type display aliases are configured at the account level, not re-created for each brand.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cstrong>Seeded into the new brand:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Cstrong>AI prompts.\u003C\u002Fstrong> A new brand gets its own copy of the default \u003Ca href=\"\u002Fhelp\u002Fhow-ai-prompts-work\">AI prompt\u003C\u002Fa> configs, so you can tune wording for this brand's voice without touching another brand's prompts.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cstrong>Empty \u002F isolated — yours to fill:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Cstrong>Content.\u003C\u002Fstrong> The \u003Ca href=\"\u002Fhelp\u002Fthe-unified-content-table\">content table\u003C\u002Fa> starts empty. Another brand's drafts never appear here.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Channels & connections.\u003C\u002Fstrong> The new brand knows nothing about your other brands' Facebook pages or CMS connections. You wire its own.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Assets.\u003C\u002Fstrong> The \u003Ca href=\"\u002Fhelp\u002Fcategories\u002Fassets\">Assets Manager\u003C\u002Fa> shows zero files. (The files physically share the account's storage bucket, but the app filters by brand, so this brand can't see another brand's media.)\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Content types beyond the platform defaults\u003C\u002Fstrong>, news sources, cron jobs, whiteboards — all brand-scoped and start fresh.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch2>Wire up its connections\u003C\u002Fh2>\n\u003Cp>Because channels and credentials are isolated, the new brand can't publish or use AI until you connect it.\u003C\u002Fp>\n\u003Col>\n\u003Cli>Go to \u003Cstrong>Configuration ▸ Connections\u003C\u002Fstrong> (\u003Ccode>\u002Fstudio\u002Fbusiness\u002Fconnections\u003C\u002Fcode>). The page has two tabs: \u003Cstrong>Connections\u003C\u002Fstrong> and \u003Cstrong>Vault\u003C\u002Fstrong>.\u003C\u002Fli>\n\u003Cli>To reuse an existing AI key, add a connection for this brand that points at the same vault key. To give the brand its own, add a new key on the \u003Cstrong>Vault\u003C\u002Fstrong> tab.\u003C\u002Fli>\n\u003Cli>To publish to this brand's own social or CMS targets, add its \u003Ca href=\"\u002Fhelp\u002Fper-brand-integrations\">channels and integrations\u003C\u002Fa>.\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Cp>See \u003Ca href=\"\u002Fhelp\u002Fthe-secret-vault\">The Secret Vault\u003C\u002Fa> for how keys are stored and resolved.\u003C\u002Fp>\n\u003Ch2>FAQ\u003C\u002Fh2>\n\u003Cp>\u003Cstrong>Does each brand get its own copy of the statuses?\u003C\u002Fstrong>\nNo. The status set is one shared, account-wide vocabulary — it's not duplicated per brand. What \u003Cem>is\u003C\u002Fem> seeded per brand is the AI prompt library, so you can tune prompt wording brand by brand.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Can the new brand reuse my existing OpenAI key?\u003C\u002Fstrong>\nYes. On the Connections page, point the new brand's AI connection at the same key in \u003Ca href=\"\u002Fhelp\u002Fthe-secret-vault\">the vault\u003C\u002Fa>. Or give it its own key — either works.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Why can't the new brand see my other brand's images?\u003C\u002Fstrong>\nAssets are brand-scoped at the application level. They share the account's storage bucket physically, but the app filters by brand, so one brand never sees another's media.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Will adding a brand cost me more?\u003C\u002Fstrong>\nNo new infrastructure or billing event fires when you create a brand — it's instant. The likely longer-term metering axis is brands per account, though, so this is the dimension that scales your plan over time. Pricing isn't finalized in beta; see \u003Ca href=\"\u002Fhelp\u002Fbrand-vs-business\">Brand vs. Business\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>I created a piece under the wrong brand — can I move it?\u003C\u002Fstrong>\nThere's no built-in move tool today. Plan the active brand before you create. (Worth confirming the \u003Ca href=\"\u002Fhelp\u002Fthe-brand-switcher\">Brand Switcher\u003C\u002Fa> shows the right brand before drafting.)\u003C\u002Fp>\n\u003Ch2>What's next\u003C\u002Fh2>\n\u003Cul>\n\u003Cli>\u003Ca href=\"\u002Fhelp\u002Fagency-mode\">Agency Mode\u003C\u002Fa> — best practices when you're running many client brands.\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"\u002Fhelp\u002Fper-brand-integrations\">Per-Brand Integrations\u003C\u002Fa> — give each brand its own channels and CMS.\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"\u002Fhelp\u002Fthe-secret-vault\">The Secret Vault\u003C\u002Fa> — how API keys are stored and shared.\u003C\u002Fli>\n\u003C\u002Ful>\n",{"slug":9,"title":10},"brands-and-workspaces","Brands & Workspaces",{"meta_title":12,"meta_description":6,"keywords":13,"canonical_url":14,"og_title":5,"og_description":15,"og_image":16,"robots":17,"json_ld":18},"Add a Second Brand | m18t Help","add a brand, second brand, brand seeding, shared status set, brand connections, m18t multi-brand setup","https:\u002F\u002Fm18t.com\u002Fhelp\u002Fadd-a-second-brand","What a new brand starts with versus what's empty, and the first things to wire before it can publish.","https:\u002F\u002Fm18t.com\u002Fog-default.png","index, follow",{"@context":19,"@graph":20},"https:\u002F\u002Fschema.org",[21,34,59],{"@type":22,"headline":5,"description":6,"articleSection":10,"inLanguage":23,"datePublished":24,"dateModified":24,"image":16,"author":25,"publisher":29,"mainEntityOfPage":32},"Article","en","2026-06-25",{"@type":26,"name":27,"url":28},"Organization","m18t","https:\u002F\u002Fm18t.com",{"@type":26,"name":27,"url":28,"logo":30},{"@type":31,"url":16},"ImageObject",{"@type":33,"@id":14},"WebPage",{"@type":35,"mainEntity":36},"FAQPage",[37,43,47,51,55],{"@type":38,"name":39,"acceptedAnswer":40},"Question","Does each brand get its own copy of the statuses?",{"@type":41,"text":42},"Answer","No. The status set is one shared, account-wide vocabulary — it's not duplicated per brand. What is seeded per brand is the AI prompt library, so you can tune prompt wording brand by brand.",{"@type":38,"name":44,"acceptedAnswer":45},"Can the new brand reuse my existing OpenAI key?",{"@type":41,"text":46},"Yes. On the Connections page, point the new brand's AI connection at the same key in the vault. Or give it its own key — either works.",{"@type":38,"name":48,"acceptedAnswer":49},"Why can't the new brand see my other brand's images?",{"@type":41,"text":50},"Assets are brand-scoped at the application level. They share the account's storage bucket physically, but the app filters by brand, so one brand never sees another's media.",{"@type":38,"name":52,"acceptedAnswer":53},"Will adding a brand cost me more?",{"@type":41,"text":54},"No new infrastructure or billing event fires when you create a brand — it's instant. The likely longer-term metering axis is brands per account, though, so this is the dimension that scales your plan over time. Pricing isn't finalized in beta; see Brand vs. Business.",{"@type":38,"name":56,"acceptedAnswer":57},"I created a piece under the wrong brand — can I move it?",{"@type":41,"text":58},"There's no built-in move tool today. Plan the active brand before you create. Worth confirming the Brand Switcher shows the right brand before drafting.",{"@type":60,"itemListElement":61},"BreadcrumbList",[62,66,70,73],{"@type":63,"position":64,"name":65,"item":28},"ListItem",1,"Home",{"@type":63,"position":67,"name":68,"item":69},2,"Help","https:\u002F\u002Fm18t.com\u002Fhelp",{"@type":63,"position":71,"name":10,"item":72},3,"https:\u002F\u002Fm18t.com\u002Fhelp\u002Fcategories\u002Fbrands-and-workspaces",{"@type":63,"position":74,"name":5,"item":14},4,1786312168698]