[{"data":1,"prerenderedAt":72},["ShallowReactive",2],{"help-article-connect-linkedin":3},{"data":4},{"title":5,"excerpt":6,"content":7,"help_category":8,"seo":11},"Connect LinkedIn","Connect LinkedIn to m18t by generating your own access token and author URN. Post as a personal profile with w_member_social, or a company Page with review.","\u003Cp>\u003Cstrong>What you'll learn\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Why LinkedIn, like Meta, means bringing your own access token — there is no one-click connect yet.\u003C\u002Fli>\n\u003Cli>The difference between posting as a \u003Cstrong>personal profile\u003C\u002Fstrong> and a \u003Cstrong>company Page\u003C\u002Fstrong>, and which you can set up today.\u003C\u002Fli>\n\u003Cli>How to generate a LinkedIn token, find your author URN, and wire both into m18t's \u003Cstrong>LinkedIn\u003C\u002Fstrong> connection.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Chr>\n\u003Ch2>The concept\u003C\u002Fh2>\n\u003Cp>m18t publishes to LinkedIn natively through LinkedIn's Posts API using \u003Cem>your\u003C\u002Fem> access token — it's \u003Ca href=\"\u002Fhelp\u002Fbyok-why-we-do-this\">BYOK\u003C\u002Fa>, the same model as Meta. There is no consumer "Log in with LinkedIn" shortcut for posting. You create a LinkedIn app, request a posting product, authorize to get a token, find your \u003Cstrong>author URN\u003C\u002Fstrong>, and hand those to m18t.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Decide first — whose voice are you posting in?\u003C\u002Fstrong> This determines the whole path:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Cstrong>Personal profile — the workable path.\u003C\u002Fstrong> Uses the scope \u003Ccode>w_member_social\u003C\u002Fcode> via LinkedIn's \u003Cstrong>Share on LinkedIn\u003C\u002Fstrong> product. Lighter approval, good enough for real posts today.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Company Page — the gated path.\u003C\u002Fstrong> Uses \u003Ccode>w_organization_social\u003C\u002Fcode> via the \u003Cstrong>Community Management API\u003C\u002Fstrong>, which requires LinkedIn's partner review — slow and sometimes denied. If you need to post as a company right now and are not approved, post as a personal profile instead and queue the review separately.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>LinkedIn changes their developer surfaces regularly, so the provider-side steps below are described by intent.\u003C\u002Fp>\n\u003Ch2>Step 1 — Create a LinkedIn app and request a posting product\u003C\u002Fh2>\n\u003Col>\n\u003Cli>Go to \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fdevelopers\u002Fapps\">LinkedIn Developers\u003C\u002Fa> and create an \u003Cstrong>app\u003C\u002Fstrong>. It must be associated with a Company Page you administer — even if you will only post as a personal profile.\u003C\u002Fli>\n\u003Cli>On the app's \u003Cstrong>Products\u003C\u002Fstrong> tab, request the product for your path:\u003Cul>\n\u003Cli>Personal profile → \u003Cstrong>Share on LinkedIn\u003C\u002Fstrong> (grants \u003Ccode>w_member_social\u003C\u002Fcode>).\u003C\u002Fli>\n\u003Cli>Company Page → \u003Cstrong>Community Management API\u003C\u002Fstrong> (grants \u003Ccode>w_organization_social\u003C\u002Fcode> — needs LinkedIn review).\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\u003Cli>On the \u003Cstrong>Auth\u003C\u002Fstrong> tab, run the OAuth flow to generate an \u003Cstrong>access token\u003C\u002Fstrong> that carries the posting scope. Copy it — treat it like a password.\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Cblockquote>\n\u003Cp>Token expiry: LinkedIn access tokens are relatively short-lived — roughly \u003Cstrong>60 days\u003C\u002Fstrong> (with a refresh window up to about a year). You will re-paste a fresh token in m18t when it lapses; tell your team so it is not a surprise.\u003C\u002Fp>\n\u003C\u002Fblockquote>\n\u003Ch2>Step 2 — Find your author URN\u003C\u002Fh2>\n\u003Cp>m18t posts on behalf of an \u003Cstrong>author URN\u003C\u002Fstrong> — LinkedIn's stable ID for the profile or organization.\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Cstrong>Personal profile:\u003C\u002Fstrong> \u003Ccode>urn:li:person:{id}\u003C\u002Fcode> — get the id from \u003Ccode>\u002Fv2\u002Fuserinfo\u003C\u002Fcode> (or \u003Ccode>\u002Fv2\u002Fme\u003C\u002Fcode>) with your token.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Company Page:\u003C\u002Fstrong> \u003Ccode>urn:li:organization:{id}\u003C\u002Fcode> — the numeric id in your Page's admin URL.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch2>Step 3 — Wire it into m18t\u003C\u002Fh2>\n\u003Col>\n\u003Cli>Go to \u003Cstrong>Business Settings → Connections\u003C\u002Fstrong> (\u003Ccode>\u002Fstudio\u002Fbusiness\u002Fconnections\u003C\u002Fcode>).\u003C\u002Fli>\n\u003Cli>Click \u003Cstrong>Add Connection\u003C\u002Fstrong>.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Pick a brand\u003C\u002Fstrong> — connections are per brand.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Pick a provider\u003C\u002Fstrong> — under Social, choose \u003Cstrong>LinkedIn\u003C\u002Fstrong>.\u003C\u002Fli>\n\u003Cli>On the setup step, confirm the \u003Cstrong>Label\u003C\u002Fstrong> and leave the \u003Cstrong>Base URL\u003C\u002Fstrong> at its LinkedIn REST default. Environment = Production.\u003C\u002Fli>\n\u003Cli>On the \u003Cstrong>Authentication\u003C\u002Fstrong> step, choose \u003Cstrong>+ Add new vault key\u003C\u002Fstrong> (suggested name \u003Ccode>LINKEDIN_ACCESS_TOKEN\u003C\u002Fcode>) and paste your token. It is encrypted in the \u003Ca href=\"\u002Fhelp\u002Fthe-secret-vault\">Vault\u003C\u002Fa> before storage.\u003C\u002Fli>\n\u003Cli>On the \u003Cstrong>Outlets\u003C\u002Fstrong> step, give the outlet a name, choose \u003Cstrong>Posting as\u003C\u002Fstrong> (Personal or Company), and paste the \u003Cstrong>author URN\u003C\u002Fstrong> from Step 2.\u003C\u002Fli>\n\u003Cli>Finish with \u003Cstrong>Create connection\u003C\u002Fstrong> — the LinkedIn channel is created and wired to the token.\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Ch2>Step 4 — Confirm it works\u003C\u002Fh2>\n\u003Cp>Compose a content piece, assign the LinkedIn channel, and Publish (or Schedule). A success returns the post's URN; failures land in the sync log with LinkedIn's raw response.\u003C\u002Fp>\n\u003Ch2>FAQ\u003C\u002Fh2>\n\u003Cp>\u003Cstrong>Can I post as my company Page today?\u003C\u002Fstrong>\nOnly if LinkedIn has approved your app for the Community Management API (\u003Ccode>w_organization_social\u003C\u002Fcode>). That review is slow and can be denied. Until then, post as a personal profile — it works immediately with \u003Ccode>w_member_social\u003C\u002Fcode>.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>My token stopped working after about two months.\u003C\u002Fstrong>\nLinkedIn tokens expire (~60 days). Generate a fresh token and rotate the value on the \u003Ca href=\"\u002Fhelp\u002Fthe-secret-vault\">Vault\u003C\u002Fa> tab — the channel keeps working with the new token.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>What is the author URN and where do I get it?\u003C\u002Fstrong>\nIt is LinkedIn's ID for who posts. Personal: \u003Ccode>urn:li:person:{id}\u003C\u002Fcode> from \u003Ccode>\u002Fv2\u002Fuserinfo\u003C\u002Fcode>. Company: \u003Ccode>urn:li:organization:{id}\u003C\u002Fcode> from your Page admin URL.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Does LinkedIn sync likes and comments back like Facebook?\u003C\u002Fstrong>\nNot today. m18t publishes to LinkedIn but does not yet read engagement metrics back from it — Facebook and Instagram metrics sync, LinkedIn is publish-only for now.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>What's next\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>The other native socials: \u003Ca href=\"\u002Fhelp\u002Fconnect-a-facebook-page\">Connect a Facebook Page\u003C\u002Fa> · \u003Ca href=\"\u002Fhelp\u002Fconnect-an-instagram-account\">Connect an Instagram Account\u003C\u002Fa>.\u003C\u002Fli>\n\u003Cli>What actually gets posted: \u003Ca href=\"\u002Fhelp\u002Fpublishing-to-facebook-and-instagram\">Publishing to Facebook & Instagram\u003C\u002Fa>.\u003C\u002Fli>\n\u003Cli>The credential model: \u003Ca href=\"\u002Fhelp\u002Fthe-secret-vault\">The Secret Vault\u003C\u002Fa> · \u003Ca href=\"\u002Fhelp\u002Fper-brand-integrations\">Per-Brand Integrations\u003C\u002Fa>.\u003C\u002Fli>\n\u003C\u002Ful>\n",{"slug":9,"title":10},"connections-and-keys","Connections & API Keys",{"meta_title":12,"meta_description":6,"keywords":13,"canonical_url":14,"og_title":5,"og_description":15,"og_image":16,"robots":17,"json_ld":18},"Connect LinkedIn | m18t Help","connect linkedin, linkedin access token, w_member_social, w_organization_social, author urn, community management api, m18t social publishing","https:\u002F\u002Fm18t.com\u002Fhelp\u002Fconnect-linkedin","Generate a LinkedIn token, find your author URN, and wire them into m18t's LinkedIn connection.","https:\u002F\u002Fm18t.com\u002Fog-default.png","index, follow",{"@context":19,"@graph":20},"https:\u002F\u002Fschema.org",[21,35,56],{"@type":22,"headline":5,"description":23,"articleSection":10,"inLanguage":24,"datePublished":25,"dateModified":25,"image":16,"author":26,"publisher":30,"mainEntityOfPage":33},"Article","Connect LinkedIn to m18t by generating your own access token and author URN, then wiring them into m18t's LinkedIn connection.","en","2026-07-19",{"@type":27,"name":28,"url":29},"Organization","m18t","https:\u002F\u002Fm18t.com",{"@type":27,"name":28,"url":29,"logo":31},{"@type":32,"url":16},"ImageObject",{"@type":34,"@id":14},"WebPage",{"@type":36,"mainEntity":37},"FAQPage",[38,44,48,52],{"@type":39,"name":40,"acceptedAnswer":41},"Question","Can I post as my company Page today?",{"@type":42,"text":43},"Answer","Only if LinkedIn has approved your app for the Community Management API (w_organization_social). That review is slow and can be denied. Until then, post as a personal profile — it works immediately with w_member_social.",{"@type":39,"name":45,"acceptedAnswer":46},"My token stopped working after about two months.",{"@type":42,"text":47},"LinkedIn tokens expire (~60 days). Generate a fresh token and rotate the value on the Vault tab — the channel keeps working with the new token.",{"@type":39,"name":49,"acceptedAnswer":50},"What is the author URN and where do I get it?",{"@type":42,"text":51},"It is LinkedIn's ID for who posts. Personal: urn:li:person:{id} from \u002Fv2\u002Fuserinfo. Company: urn:li:organization:{id} from your Page admin URL.",{"@type":39,"name":53,"acceptedAnswer":54},"Does LinkedIn sync likes and comments back like Facebook?",{"@type":42,"text":55},"Not today. m18t publishes to LinkedIn but does not yet read engagement metrics back from it — Facebook and Instagram metrics sync, LinkedIn is publish-only for now.",{"@type":57,"itemListElement":58},"BreadcrumbList",[59,63,67,70],{"@type":60,"position":61,"name":62,"item":29},"ListItem",1,"Home",{"@type":60,"position":64,"name":65,"item":66},2,"Help","https:\u002F\u002Fm18t.com\u002Fhelp",{"@type":60,"position":68,"name":10,"item":69},3,"https:\u002F\u002Fm18t.com\u002Fhelp\u002Fcategories\u002Fconnections-and-keys",{"@type":60,"position":71,"name":5,"item":14},4,1786312169230]