[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"help-article-publishing-to-facebook-and-instagram":3},{"data":4},{"title":5,"excerpt":6,"content":7,"help_category":8,"seo":11},"Publishing to Facebook & Instagram","Publish content natively to Facebook and Instagram from the same m18t row. Learn how to select channels, publish, retry, update, and sync engagement counts.","\u003Cp>\u003Cstrong>What you'll learn\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>How m18t publishes content natively to Facebook and Instagram.\u003C\u002Fli>\n\u003Cli>How to select channels and publish, retry, update, and sync engagement.\u003C\u002Fli>\n\u003Cli>What Instagram requires, and which platforms aren't wired up yet.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Chr>\n\u003Ch2>The concept: publish from the same row you wrote in\u003C\u002Fh2>\n\u003Cp>You wrote the post in m18t. You shouldn't have to re-paste it into Meta Business Suite to ship it. m18t publishes natively to \u003Cstrong>Facebook and Instagram\u003C\u002Fstrong> from the same \u003Ca href=\"\u002Fhelp\u002Fthe-unified-content-table\">content\u003C\u002Fa> row — single images and multi-image carousels — and records the result, plus engagement counts, on that row.\u003C\u002Fp>\n\u003Cp>Switch \u003Ca href=\"\u002Fhelp\u002Fbrand-vs-business\">brands\u003C\u002Fa> and the channels re-shard to the next brand's pages and accounts, using that brand's own \u003Ca href=\"\u002Fhelp\u002Fthe-secret-vault\">connected credentials\u003C\u002Fa>. Same screen, different brand's social presence.\u003C\u002Fp>\n\u003Cp>Be clear on scope: Facebook, Instagram, and LinkedIn are the native social destinations today (see \u003Ca href=\"\u002Fhelp\u002Fconnect-linkedin\">Connect LinkedIn\u003C\u002Fa>). TikTok, X, and Threads are not natively wired — if you select a channel for one of those, m18t tells you so instead of pretending. Those platforms are roadmap.\u003C\u002Fp>\n\u003Ch2>Before you publish: connect the channels\u003C\u002Fh2>\n\u003Cp>Publishing needs two things in place per brand:\u003C\u002Fp>\n\u003Col>\n\u003Cli>A \u003Cstrong>connection\u003C\u002Fstrong> to Meta with a valid token, set up on the connections page. See \u003Ca href=\"\u002Fhelp\u002Fconnect-a-facebook-page\">Connect a Facebook Page\u003C\u002Fa> and \u003Ca href=\"\u002Fhelp\u002Fconnect-an-instagram-account\">Connect an Instagram Account\u003C\u002Fa>. Tokens are stored in the encrypted \u003Ca href=\"\u002Fhelp\u002Fthe-secret-vault\">vault\u003C\u002Fa>.\u003C\u002Fli>\n\u003Cli>A \u003Cstrong>channel\u003C\u002Fstrong> for the page or account you want to post to (set up in \u003Ca href=\"\u002Fhelp\u002Fconnect-a-facebook-page\">Channels\u003C\u002Fa>).\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Ch2>How to publish\u003C\u002Fh2>\n\u003Col>\n\u003Cli>Open the content piece and go to the \u003Cstrong>Publishing\u003C\u002Fstrong> tab (it appears after the first save).\u003C\u002Fli>\n\u003Cli>In the \u003Cstrong>Channels\u003C\u002Fstrong> section, select the channels you want to publish to. A grey dot next to a platform means it can't publish yet.\u003C\u002Fli>\n\u003Cli>Attach your media on the \u003Cstrong>Media\u003C\u002Fstrong> tab if the post needs an image (Instagram does — see below).\u003C\u002Fli>\n\u003Cli>In the \u003Cstrong>Social Media Publishing\u003C\u002Fstrong> section, each selected channel has its own card. Click \u003Cstrong>Publish\u003C\u002Fstrong> on a channel to send it. Each channel publishes and reports independently.\u003C\u002Fli>\n\u003Cli>To send everything you've selected at once, use \u003Cstrong>Publish all pending\u003C\u002Fstrong>.\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Cp>After publishing, a channel card shows its status and engagement counts (likes, comments, and — for Facebook — shares). Use \u003Cstrong>Sync Metrics\u003C\u002Fstrong> to refresh those counts.\u003C\u002Fp>\n\u003Ch2>Common variations\u003C\u002Fh2>\n\u003Cp>\u003Cstrong>Retrying a failed channel.\u003C\u002Fstrong> If a channel errors, its button becomes \u003Cstrong>Retry\u003C\u002Fstrong>. Fix the cause (often a token issue) and retry that channel.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Updating or re-publishing.\u003C\u002Fstrong> Once a channel is published, its button becomes \u003Cstrong>Update\u003C\u002Fstrong> (where the platform supports editing the post) or \u003Cstrong>Re-publish\u003C\u002Fstrong>. Re-publishing posts again, so you'll be asked to confirm.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Checking what happened.\u003C\u002Fstrong> The Publishing tab has a \u003Cstrong>Recent Activity\u003C\u002Fstrong> log of pushes, and \u003Cstrong>View All Logs\u003C\u002Fstrong> opens the full log. When a publish fails, the error is recorded there.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Non-wired platforms.\u003C\u002Fstrong> If you select a channel for a platform m18t can't publish to yet, its card is dimmed and shows "Publishing for {platform} isn't wired up yet." That's the honest state — those platforms are roadmap.\u003C\u002Fp>\n\u003Ch2>FAQ\u003C\u002Fh2>\n\u003Cp>\u003Cstrong>Why did my Instagram publish fail with no image?\u003C\u002Fstrong>\nInstagram requires media. A text-only post will be rejected by the Meta API. Add an image (or a carousel of 2–10 images) on the Media tab, then publish.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Can I publish to TikTok \u002F X \u002F Threads?\u003C\u002Fstrong>\nNot natively today — those are roadmap. m18t will show "Publishing for {platform} isn't wired up yet" if you select such a channel. Facebook, Instagram, and LinkedIn are the native social destinations.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Why is the Publish button disabled or the channel greyed out?\u003C\u002Fstrong>\nEither the platform isn't wired up yet (grey dot \u002F amber note), or the channel's connection\u002Ftoken isn't valid. Check the \u003Ca href=\"\u002Fhelp\u002Fconnect-a-facebook-page\">connection\u003C\u002Fa> and the \u003Ca href=\"\u002Fhelp\u002Fthe-secret-vault\">vault\u003C\u002Fa> key.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>How do I see likes and comments?\u003C\u002Fstrong>\nAfter a channel is published, its card shows engagement counts. Click \u003Cstrong>Sync Metrics\u003C\u002Fstrong> to refresh them from Meta.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Does selecting a channel publish it automatically?\u003C\u002Fstrong>\nNo. Selecting a channel just stages it. You still press \u003Cstrong>Publish\u003C\u002Fstrong> (or \u003Cstrong>Publish all pending\u003C\u002Fstrong>). There's no auto-publish — see \u003Ca href=\"\u002Fhelp\u002Fscheduling-vs-publishing\">Scheduling vs. Publishing\u003C\u002Fa>.\u003C\u002Fp>\n\u003Ch2>What's next\u003C\u002Fh2>\n\u003Cul>\n\u003Cli>\u003Ca href=\"\u002Fhelp\u002Fconnect-a-facebook-page\">Connect a Facebook Page\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"\u002Fhelp\u002Fconnect-an-instagram-account\">Connect an Instagram Account\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"\u002Fhelp\u002Fscheduling-vs-publishing\">Scheduling vs. Publishing\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"\u002Fhelp\u002Fthe-calendar-view\">The Calendar View\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n",{"slug":9,"title":10},"content-and-publishing","Content & Publishing",{"meta_title":12,"meta_description":6,"keywords":13,"canonical_url":14,"og_title":5,"og_description":15,"og_image":16,"robots":17,"json_ld":18},"Publishing to Facebook & Instagram | m18t Help","facebook publishing, instagram publishing, social media publishing, native publishing, sync metrics, channels, carousel posts","https:\u002F\u002Fm18t.com\u002Fhelp\u002Fpublishing-to-facebook-and-instagram","Publish natively to Facebook and Instagram from the same content row you wrote in, and track engagement on that row.","https:\u002F\u002Fm18t.com\u002Fog-default.png","index, follow",{"@context":19,"@graph":20},"https:\u002F\u002Fschema.org",[21,34,59],{"@type":22,"headline":5,"description":6,"articleSection":10,"inLanguage":23,"datePublished":24,"dateModified":24,"image":16,"author":25,"publisher":29,"mainEntityOfPage":32},"Article","en","2026-06-25",{"@type":26,"name":27,"url":28},"Organization","m18t","https:\u002F\u002Fm18t.com",{"@type":26,"name":27,"url":28,"logo":30},{"@type":31,"url":16},"ImageObject",{"@type":33,"@id":14},"WebPage",{"@type":35,"mainEntity":36},"FAQPage",[37,43,47,51,55],{"@type":38,"name":39,"acceptedAnswer":40},"Question","Why did my Instagram publish fail with no image?",{"@type":41,"text":42},"Answer","Instagram requires media. A text-only post will be rejected by the Meta API. Add an image (or a carousel of 2–10 images) on the Media tab, then publish.",{"@type":38,"name":44,"acceptedAnswer":45},"Can I publish to TikTok \u002F X \u002F Threads?",{"@type":41,"text":46},"Not natively today — those are roadmap. m18t will show \"Publishing for {platform} isn't wired up yet\" if you select such a channel. Facebook, Instagram, and LinkedIn are the native social destinations.",{"@type":38,"name":48,"acceptedAnswer":49},"Why is the Publish button disabled or the channel greyed out?",{"@type":41,"text":50},"Either the platform isn't wired up yet (grey dot \u002F amber note), or the channel's connection\u002Ftoken isn't valid. Check the connection and the vault key.",{"@type":38,"name":52,"acceptedAnswer":53},"How do I see likes and comments?",{"@type":41,"text":54},"After a channel is published, its card shows engagement counts. Click Sync Metrics to refresh them from Meta.",{"@type":38,"name":56,"acceptedAnswer":57},"Does selecting a channel publish it automatically?",{"@type":41,"text":58},"No. Selecting a channel just stages it. You still press Publish (or Publish all pending). There's no auto-publish.",{"@type":60,"itemListElement":61},"BreadcrumbList",[62,66,70,73],{"@type":63,"position":64,"name":65,"item":28},"ListItem",1,"Home",{"@type":63,"position":67,"name":68,"item":69},2,"Help","https:\u002F\u002Fm18t.com\u002Fhelp",{"@type":63,"position":71,"name":10,"item":72},3,"https:\u002F\u002Fm18t.com\u002Fhelp\u002Fcategories\u002Fcontent-and-publishing",{"@type":63,"position":74,"name":5,"item":14},4,1786312170019]