[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"help-article-the-brand-switcher":3},{"data":4},{"title":5,"excerpt":6,"content":7,"help_category":8,"seo":11},"The Brand Switcher","The Brand Switcher re-shards the whole studio: content, AI identity, integration routing, palette, and PD all change per brand.","\u003Cp>\u003Cstrong>What you'll learn\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Why m18t is structurally a multi-brand workspace.\u003C\u002Fli>\n\u003Cli>What actually changes when you switch brands.\u003C\u002Fli>\n\u003Cli>When \u003Cstrong>All Brands\u003C\u002Fstrong> is the right view, and when it isn't.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Chr>\n\u003Cp>Most platforms equate your account with your workspace: manage a second company, log into a second account. m18t assumes the opposite — that operators routinely run several projects at once — so it's built as a multi-brand workspace from the ground up.\u003C\u002Fp>\n\u003Cp>Every operational entity in m18t carries a \u003Ccode>brand\u003C\u002Fcode>: a drafted article, an AI prompt, a \u003Ca href=\"\u002Fhelp\u002Fthe-product-development-concept\">PD model\u003C\u002Fa>, an integration credential, a scheduled \u003Ca href=\"\u002Fhelp\u002Fcron-jobs-overview\">cron job\u003C\u002Fa>. There's no such thing as unbranded data. The \u003Cstrong>Brand Switcher\u003C\u002Fstrong> — the dropdown at the top of the sidebar — is how you pick which brand's slice of that data you're looking at. (For how brands sit inside your account, see \u003Ca href=\"\u002Fhelp\u002Fbrand-vs-business\">Brand vs. Business\u003C\u002Fa>.)\u003C\u002Fp>\n\u003Ch2>What switching actually does\u003C\u002Fh2>\n\u003Cp>The switcher isn't a list filter. Changing it changes the context for every operation in the studio. Switch from one brand to another and, instantly:\u003C\u002Fp>\n\u003Col>\n\u003Cli>\u003Cstrong>Content re-shards.\u003C\u002Fstrong> The \u003Ca href=\"\u002Fhelp\u002Fthe-unified-content-table\">content workspace\u003C\u002Fa> drops one brand's rows and loads the other's drafts and published pieces.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>AI identity changes.\u003C\u002Fstrong> The \u003Ca href=\"\u002Fhelp\u002Fthe-graphics-generator\">Graphics Generator\u003C\u002Fa> and other AI features pick up the new brand's colors, logo, and description, so generated output matches the brand you're now in.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Integration routing changes.\u003C\u002Fstrong> Publish actions now target the active brand's configured channels — its Facebook page, its CMS — and the studio resolves the active brand's keys from \u003Ca href=\"\u002Fhelp\u002Fthe-secret-vault\">the vault\u003C\u002Fa>.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>The UI restyles.\u003C\u002Fstrong> The studio adopts the active brand's color palette at runtime — buttons, badges, focus rings, toasts.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>PD isolates.\u003C\u002Fstrong> The \u003Ca href=\"\u002Fhelp\u002Fthe-product-development-concept\">Product Manager\u003C\u002Fa> workspace shows only this brand's specs, so you can't accidentally cross-link a feature in one project to a model in another.\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Cp>This is what keeps multi-brand work safe: same interface, completely different underlying data. It structurally guards against publishing one brand's content to another brand's accounts.\u003C\u002Fp>\n\u003Ch2>The "All Brands" view\u003C\u002Fh2>\n\u003Cp>The first option in the switcher is \u003Cstrong>All Brands\u003C\u002Fstrong>. Pick it and aggregate views — like the \u003Ca href=\"\u002Fhelp\u002Fthe-studio-dashboard\">Studio Dashboard\u003C\u002Fa> — pull across every brand in your account at once. It's the right lens for a portfolio-level pulse check.\u003C\u002Fp>\n\u003Cp>It's the wrong lens for creating things. When you draft a content piece or wire an integration, you want a specific brand active so the new record lands in the right partition. Create scoped; review with All Brands.\u003C\u002Fp>\n\u003Ch2>When to add a brand vs. a new account\u003C\u002Fh2>\n\u003Cp>A common question. The short version:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Cstrong>Add a brand\u003C\u002Fstrong> when you're a solo operator starting a new project, an \u003Ca href=\"\u002Ffor\u002Fagencies\">agency\u003C\u002Fa> taking on a client who won't log in, or you want to share AI keys across projects.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Stand up a new account (business\u002Fworkspace)\u003C\u002Fstrong> when a client needs physical data isolation, or the project will be sold and needs to hand over cleanly.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>The full reasoning, with worked scenarios, lives in \u003Ca href=\"\u002Fhelp\u002Fbrand-vs-business\">Brand vs. Business\u003C\u002Fa>.\u003C\u002Fp>\n\u003Ch2>FAQ\u003C\u002Fh2>\n\u003Cp>\u003Cstrong>Why can't I find my content \u002F it looks like everything disappeared?\u003C\u002Fstrong>\nYou're almost certainly scoped to the wrong brand. Check the switcher at the top of the sidebar — content is brand-scoped, so a piece created under brand A won't show while brand B is active.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>What does "All Brands" show?\u003C\u002Fstrong>\nAggregate, cross-brand views. The dashboard sums every brand; list views show all brands' rows. It's for reviewing, not for creating — create with a single brand active.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>If I switch brands mid-task, do I lose my work?\u003C\u002Fstrong>\nSwitching changes the active context, so start and finish a piece under the brand it belongs to. Drafts autosave to the brand that was active when you created them; they don't follow you when you switch.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Can I publish to the wrong brand's accounts by accident?\u003C\u002Fstrong>\nThe architecture makes it hard: while a brand is active, the studio only sees that brand's channels and credentials. The main way to misfile something is to create it under the wrong active brand — so glance at the switcher before you start.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Where do I add another brand?\u003C\u002Fstrong>\nConfiguration ▸ Brands. Walk through it in \u003Ca href=\"\u002Fhelp\u002Fadd-a-second-brand\">Add a Second Brand\u003C\u002Fa>.\u003C\u002Fp>\n\u003Ch2>What's next\u003C\u002Fh2>\n\u003Cul>\n\u003Cli>\u003Ca href=\"\u002Fhelp\u002Fbrand-vs-business\">Brand vs. Business\u003C\u002Fa> — the account-vs-partition model in full.\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"\u002Fhelp\u002Fadd-a-second-brand\">Add a Second Brand\u003C\u002Fa> — what's shared and what's isolated.\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"\u002Fhelp\u002Fthe-status-set\">The Status Set\u003C\u002Fa> — the shared status vocabulary across every brand.\u003C\u002Fli>\n\u003C\u002Ful>\n",{"slug":9,"title":10},"brands-and-workspaces","Brands & Workspaces",{"meta_title":12,"meta_description":6,"keywords":13,"canonical_url":14,"og_title":5,"og_description":15,"og_image":16,"robots":17,"json_ld":18},"The Brand Switcher | m18t Help","brand switcher, all brands view, brand scoping, switch brands, re-shard workspace, m18t multi-brand","https:\u002F\u002Fm18t.com\u002Fhelp\u002Fthe-brand-switcher","What actually changes when you switch brands — and when the All Brands view is the right lens.","https:\u002F\u002Fm18t.com\u002Fog-default.png","index, follow",{"@context":19,"@graph":20},"https:\u002F\u002Fschema.org",[21,34,59],{"@type":22,"headline":5,"description":6,"articleSection":10,"inLanguage":23,"datePublished":24,"dateModified":24,"image":16,"author":25,"publisher":29,"mainEntityOfPage":32},"Article","en","2026-06-25",{"@type":26,"name":27,"url":28},"Organization","m18t","https:\u002F\u002Fm18t.com",{"@type":26,"name":27,"url":28,"logo":30},{"@type":31,"url":16},"ImageObject",{"@type":33,"@id":14},"WebPage",{"@type":35,"mainEntity":36},"FAQPage",[37,43,47,51,55],{"@type":38,"name":39,"acceptedAnswer":40},"Question","Why can't I find my content \u002F it looks like everything disappeared?",{"@type":41,"text":42},"Answer","You're almost certainly scoped to the wrong brand. Check the switcher at the top of the sidebar — content is brand-scoped, so a piece created under brand A won't show while brand B is active.",{"@type":38,"name":44,"acceptedAnswer":45},"What does All Brands show?",{"@type":41,"text":46},"Aggregate, cross-brand views. The dashboard sums every brand; list views show all brands' rows. It's for reviewing, not for creating — create with a single brand active.",{"@type":38,"name":48,"acceptedAnswer":49},"If I switch brands mid-task, do I lose my work?",{"@type":41,"text":50},"Switching changes the active context, so start and finish a piece under the brand it belongs to. Drafts autosave to the brand that was active when you created them; they don't follow you when you switch.",{"@type":38,"name":52,"acceptedAnswer":53},"Can I publish to the wrong brand's accounts by accident?",{"@type":41,"text":54},"The architecture makes it hard: while a brand is active, the studio only sees that brand's channels and credentials. The main way to misfile something is to create it under the wrong active brand — so glance at the switcher before you start.",{"@type":38,"name":56,"acceptedAnswer":57},"Where do I add another brand?",{"@type":41,"text":58},"Configuration ▸ Brands. Walk through it in Add a Second Brand.",{"@type":60,"itemListElement":61},"BreadcrumbList",[62,66,70,73],{"@type":63,"position":64,"name":65,"item":28},"ListItem",1,"Home",{"@type":63,"position":67,"name":68,"item":69},2,"Help","https:\u002F\u002Fm18t.com\u002Fhelp",{"@type":63,"position":71,"name":10,"item":72},3,"https:\u002F\u002Fm18t.com\u002Fhelp\u002Fcategories\u002Fbrands-and-workspaces",{"@type":63,"position":74,"name":5,"item":14},4,1786312168624]