[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"help-article-the-unified-content-table":3},{"data":4},{"title":5,"excerpt":6,"content":7,"help_category":8,"seo":11},"The Unified Content Table","See why m18t stores blog posts, social posts, news, web pages, and custom types as rows in one content table opened by a single editor in the Content Manager.","\u003Cp>\u003Cstrong>What you'll learn\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Why m18t keeps every piece of content — blog posts, news posts, social posts, web pages — in one table instead of one tool per format.\u003C\u002Fli>\n\u003Cli>How to find, filter, and open content in the Content Manager.\u003C\u002Fli>\n\u003Cli>How the same row carries different fields depending on its content type.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Chr>\n\u003Ch2>The concept: one table, many types\u003C\u002Fh2>\n\u003Cp>If you're a \u003Ca href=\"\u002Ffor\u002Ffounders\">solo operator\u003C\u002Fa> or an \u003Ca href=\"\u002Ffor\u002Fagencies\">agency\u003C\u002Fa>, you know the sprawl. The blog draft lives in Google Docs. The caption lives in a notes app. The web-page copy lives in a CMS. The release note lives in a third place. When someone asks "did we ever publish that announcement?", you go searching four tools.\u003C\u002Fp>\n\u003Cp>m18t collapses that. Every piece of publishable material — a 2,000-word article, a short social post, a web page, a news draft, a video post, or a content type you defined yourself — is a single row in one \u003Ccode>content\u003C\u002Fcode> table. One editor opens all of them. One \u003Ca href=\"\u002Fhelp\u002Fthe-status-set\">status set\u003C\u002Fa> describes all of them. One SEO record attaches to each. They all share the \u003Ca href=\"\u002Fhelp\u002Fthe-calendar-view\">calendar\u003C\u002Fa> and the same publishing surface.\u003C\u002Fp>\n\u003Cp>This is the wedge that makes multi-brand work. Switch brands in the sidebar and the whole table re-shards to the next \u003Ca href=\"\u002Fhelp\u002Fbrand-vs-business\">brand's\u003C\u002Fa> content — same screen, different world. You aren't logging into a separate workspace per client; you're filtering the same one.\u003C\u002Fp>\n\u003Cp>A row isn't tied to a single destination either. The same content can be \u003Ca href=\"\u002Fhelp\u002Fpushing-to-your-cms\">pushed to your CMS\u003C\u002Fa> and \u003Ca href=\"\u002Fhelp\u002Fpublishing-to-facebook-and-instagram\">published to Facebook and Instagram\u003C\u002Fa>, and the per-channel state lives on that one row.\u003C\u002Fp>\n\u003Ch2>How to use the Content Manager\u003C\u002Fh2>\n\u003Cp>The table lives at \u003Cstrong>Content Manager\u003C\u002Fstrong> in the Studio sidebar (\u003Ccode>\u002Fstudio\u002Fcontent\u003C\u002Fcode>).\u003C\u002Fp>\n\u003Ch3>1. Browse and open\u003C\u002Fh3>\n\u003Cp>The list shows your content with title, type, status, locale, and dates. Click any row to open it in the editor. The editor has six tabs: \u003Cstrong>General\u003C\u002Fstrong>, \u003Cstrong>Content\u003C\u002Fstrong>, \u003Cstrong>Media\u003C\u002Fstrong>, \u003Cstrong>SEO\u003C\u002Fstrong>, \u003Cstrong>Localization\u003C\u002Fstrong>, and \u003Cstrong>Publishing\u003C\u002Fstrong>. (The Publishing tab only appears after you've saved the piece at least once — there's nothing to publish until it exists.)\u003C\u002Fp>\n\u003Ch3>2. Filter by type and status\u003C\u002Fh3>\n\u003Cp>Because everything lives together, filtering is how you slice it. Filter by type to see only social posts, or only blog posts. Filter by status to see everything sitting in one stage — every piece in \u003Cstrong>Testing\u003C\u002Fstrong>, regardless of whether it's a web page or a social post. The type subpaths (\u003Ccode>blog-posts\u003C\u002Fcode>, \u003Ccode>news-posts\u003C\u002Fcode>, \u003Ccode>social-posts\u003C\u002Fcode>, \u003Ccode>video-posts\u003C\u002Fcode>, \u003Ccode>web-pages\u003C\u002Fcode>) give you a pre-filtered view per type.\u003C\u002Fp>\n\u003Ch3>3. Create new content\u003C\u002Fh3>\n\u003Cp>Use the create flow to start a new piece. You pick a brand, a type, and a title, and the row is created — then the editor opens on it.\u003C\u002Fp>\n\u003Ch2>Common variations\u003C\u002Fh2>\n\u003Cp>\u003Cstrong>Different types show different fields.\u003C\u002Fstrong> The table stores shared metadata (title, slug, status, locale, dates) for every row, but the editor adapts to the type when you open it. A blog post or web page shows a cover image and the full SEO tab; a social post hides the SEO tab and the excerpt, because those don't apply. The fields a type gets are driven by its \u003Ca href=\"\u002Fhelp\u002Fregistering-a-custom-content-type\">content type registration\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Categories and hierarchy.\u003C\u002Fstrong> Some types (help articles, help categories) support a parent category so you can nest content. That's set in the General tab when the type supports it.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>News drafts arrive here too.\u003C\u002Fstrong> When the \u003Ca href=\"\u002Fhelp\u002Fthe-news-manager-concept\">News Manager\u003C\u002Fa> drafts an article, it lands as a \u003Ccode>content\u003C\u002Fcode> row with its source name and URL attached — so a generated draft and a hand-written one sit side by side in the same table.\u003C\u002Fp>\n\u003Ch2>FAQ\u003C\u002Fh2>\n\u003Cp>\u003Cstrong>Is there a separate app for social vs. blog content?\u003C\u002Fstrong>\nNo. Social posts, blog posts, web pages, news posts, and video posts are all rows in the same content table, opened by the same editor. Only the fields shown differ by type.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Where do my custom content types appear?\u003C\u002Fstrong>\nA custom type behaves like any built-in type once registered — it shows in the type picker when you create content, and its rows appear in the same table. See \u003Ca href=\"\u002Fhelp\u002Fregistering-a-custom-content-type\">Registering a Custom Content Type\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Why can't I see the Publishing tab on a new draft?\u003C\u002Fstrong>\nThe Publishing tab is edit-only. It appears after the first save, because publishing acts on a content row that already exists.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Does switching brands move my content?\u003C\u002Fstrong>\nNo. Content is brand-scoped. Switching brands filters the table to that brand's rows; it doesn't move anything. Each \u003Ca href=\"\u002Fhelp\u002Fbrand-vs-business\">brand\u003C\u002Fa> keeps its own content.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Can I schedule a date and have m18t publish it for me?\u003C\u002Fstrong>\nYou can set a scheduled date, but m18t does not auto-publish today — every publish is a manual click. See \u003Ca href=\"\u002Fhelp\u002Fscheduling-vs-publishing\">Scheduling vs. Publishing\u003C\u002Fa>.\u003C\u002Fp>\n\u003Ch2>What's next\u003C\u002Fh2>\n\u003Cul>\n\u003Cli>\u003Ca href=\"\u002Fhelp\u002Fregistering-a-custom-content-type\">Registering a Custom Content Type\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"\u002Fhelp\u002Fthe-status-set\">The Status Set\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"\u002Fhelp\u002Flocale-groups\">Locale Groups & Translation\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"\u002Fhelp\u002Fthe-calendar-view\">The Calendar View\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n",{"slug":9,"title":10},"content-and-publishing","Content & Publishing",{"meta_title":12,"meta_description":6,"keywords":13,"canonical_url":14,"og_title":5,"og_description":15,"og_image":16,"robots":17,"json_ld":18},"The Unified Content Table | m18t Help","unified content table, content manager, content types, single editor, brand-scoped content, content workspace","https:\u002F\u002Fm18t.com\u002Fhelp\u002Fthe-unified-content-table","Every publishable piece is one row in one content table, opened by one editor and filtered by type, status, and brand.","https:\u002F\u002Fm18t.com\u002Fog-default.png","index, follow",{"@context":19,"@graph":20},"https:\u002F\u002Fschema.org",[21,34,59],{"@type":22,"headline":5,"description":6,"articleSection":10,"inLanguage":23,"datePublished":24,"dateModified":24,"image":16,"author":25,"publisher":29,"mainEntityOfPage":32},"Article","en","2026-06-25",{"@type":26,"name":27,"url":28},"Organization","m18t","https:\u002F\u002Fm18t.com",{"@type":26,"name":27,"url":28,"logo":30},{"@type":31,"url":16},"ImageObject",{"@type":33,"@id":14},"WebPage",{"@type":35,"mainEntity":36},"FAQPage",[37,43,47,51,55],{"@type":38,"name":39,"acceptedAnswer":40},"Question","Is there a separate app for social vs. blog content?",{"@type":41,"text":42},"Answer","No. Social posts, blog posts, web pages, news posts, and video posts are all rows in the same content table, opened by the same editor. Only the fields shown differ by type.",{"@type":38,"name":44,"acceptedAnswer":45},"Where do my custom content types appear?",{"@type":41,"text":46},"A custom type behaves like any built-in type once registered — it shows in the type picker when you create content, and its rows appear in the same table.",{"@type":38,"name":48,"acceptedAnswer":49},"Why can't I see the Publishing tab on a new draft?",{"@type":41,"text":50},"The Publishing tab is edit-only. It appears after the first save, because publishing acts on a content row that already exists.",{"@type":38,"name":52,"acceptedAnswer":53},"Does switching brands move my content?",{"@type":41,"text":54},"No. Content is brand-scoped. Switching brands filters the table to that brand's rows; it doesn't move anything. Each brand keeps its own content.",{"@type":38,"name":56,"acceptedAnswer":57},"Can I schedule a date and have m18t publish it for me?",{"@type":41,"text":58},"You can set a scheduled date, but m18t does not auto-publish today — every publish is a manual click.",{"@type":60,"itemListElement":61},"BreadcrumbList",[62,66,70,73],{"@type":63,"position":64,"name":65,"item":28},"ListItem",1,"Home",{"@type":63,"position":67,"name":68,"item":69},2,"Help","https:\u002F\u002Fm18t.com\u002Fhelp",{"@type":63,"position":71,"name":10,"item":72},3,"https:\u002F\u002Fm18t.com\u002Fhelp\u002Fcategories\u002Fcontent-and-publishing",{"@type":63,"position":74,"name":5,"item":14},4,1786312169566]