[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"help-article-your-first-brand":3},{"data":4},{"title":5,"excerpt":6,"content":7,"help_category":8,"seo":11},"Your First Brand","Create your first brand with the five-step wizard. Learn which fields feed AI prompts, the Graphics Generator, and SEO — and why the brand slug is permanent.","\u003Cp>\u003Cstrong>What you'll learn\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>What a brand is and why m18t can't do anything without one.\u003C\u002Fli>\n\u003Cli>How to create a brand with the five-step wizard.\u003C\u002Fli>\n\u003Cli>Which fields feed your AI prompts, your Graphics Generator, and your SEO.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Chr>\n\u003Cp>In m18t, a \u003Cstrong>brand\u003C\u002Fstrong> is a unit \u003Cem>inside\u003C\u002Fem> your account. Every operational entity — content, assets, integrations, channels, \u003Ca href=\"\u002Fhelp\u002Fthe-product-development-concept\">product specs\u003C\u002Fa>, AI prompts, news sources — carries a brand. The \u003Ca href=\"\u002Fhelp\u002Fthe-brand-switcher\">Brand Switcher\u003C\u002Fa> in the sidebar filters the whole workspace to one brand at a time.\u003C\u002Fp>\n\u003Cp>If you run three blogs, you create three brands. If you're an \u003Ca href=\"\u002Ffor\u002Fagencies\">agency\u003C\u002Fa> with five clients, each client is a brand. The account itself (the \u003Ca href=\"\u002Fhelp\u002Fbrand-vs-business\">business \u002F workspace\u003C\u002Fa>) is the container; brands are the partitions inside it. Because everything is brand-scoped, the workspace doesn't really come alive until you've created at least one.\u003C\u002Fp>\n\u003Cp>A brand isn't just a label. Its visual identity and description are \u003Cem>computational inputs\u003C\u002Fem>: your colors get applied to the studio UI when the brand is active, and your colors, logo, and description get injected into AI prompts and \u003Ca href=\"\u002Fhelp\u002Fthe-graphics-generator\">Graphics Generator\u003C\u002Fa> sessions so generated output stays on-brand.\u003C\u002Fp>\n\u003Ch2>Create a brand\u003C\u002Fh2>\n\u003Cp>Brand creation is a five-step wizard. Go to \u003Cstrong>Configuration ▸ Brands\u003C\u002Fstrong> (\u003Ccode>\u002Fstudio\u002Fconfig\u002Fbrands\u003C\u002Fcode>) and click \u003Cstrong>Create Brand\u003C\u002Fstrong>.\u003C\u002Fp>\n\u003Ch3>Step 1 — Basics\u003C\u002Fh3>\n\u003Cul>\n\u003Cli>\u003Cstrong>Brand Name\u003C\u002Fstrong> — the display name shown across the studio (e.g. \u003Ccode>Acme Editorial\u003C\u002Fcode>).\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Brand Slug\u003C\u002Fstrong> — the lowercase, dash-separated identifier (e.g. \u003Ccode>acme-editorial\u003C\u002Fcode>). This becomes the join key across every brand-aware table, so \u003Cstrong>it's permanent\u003C\u002Fstrong> — pick it deliberately. There's a \u003Cstrong>Generate\u003C\u002Fstrong> button to derive one from the name.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Tagline\u003C\u002Fstrong> — optional, one line.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Primary Locale\u003C\u002Fstrong> — \u003Ccode>ar\u003C\u002Fcode> or \u003Ccode>en\u003C\u002Fcode>. This sets the default language for canonical URLs and SEO defaults, and it's the locale your \u003Ca href=\"\u002Fhelp\u002Fthe-generate-stage\">News Manager\u003C\u002Fa> drafts come out in, so set it correctly.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch3>Step 2 — Story\u003C\u002Fh3>\n\u003Cul>\n\u003Cli>\u003Cstrong>Description\u003C\u002Fstrong> — a short paragraph on what the brand is and who it serves. This one may appear publicly (about pages, OG cards), and the AI uses it as grounding context when drafting or evaluating content.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>AI profile fields\u003C\u002Fstrong> — a set of private fields (the studio pulls the exact list from its \u003Ca href=\"\u002Fhelp\u002Fthe-brand-ai-profile\">Brand AI Profile\u003C\u002Fa> registry) that shape how AI features write on this brand's behalf. They're optional, but they make a real difference downstream. They stay private — never published.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch3>Step 3 — Visual\u003C\u002Fh3>\n\u003Cul>\n\u003Cli>\u003Cstrong>Website URL\u003C\u002Fstrong> — your production domain. Used to compute \u003Ca href=\"\u002Fhelp\u002Fcanonical-urls\">canonical URLs\u003C\u002Fa> and OG defaults.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Logo (Light Background)\u003C\u002Fstrong> and \u003Cstrong>Logo (Dark Background)\u003C\u002Fstrong> — URLs for now (file upload is coming; today you paste a link). A transparent-background image composites best into generated graphics.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Favicon\u003C\u002Fstrong> and \u003Cstrong>Thumbnail\u003C\u002Fstrong> — square images for browser tabs and brand pickers.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Default OG Image\u003C\u002Fstrong> — the fallback social-share preview used when a piece of content has no cover image.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch3>Step 4 — Palette\u003C\u002Fh3>\n\u003Cp>Pick a hex for each of the seven semantic color roles the studio themes itself with: primary, secondary, success, info, warning, error, and neutral. When this brand is active, the studio adopts these colors at runtime: buttons, badges, focus rings, and toasts all respond. The strip under each swatch previews the generated shade scale.\u003C\u002Fp>\n\u003Ch3>Step 5 — Review\u003C\u002Fh3>\n\u003Cp>A summary card and a "what happens next" note. Click \u003Cstrong>Create Brand\u003C\u002Fstrong>. The brand becomes selectable in the switcher, and you land on its settings page where you can add \u003Ca href=\"\u002Fhelp\u002Fregistering-a-custom-content-type\">content types\u003C\u002Fa>, \u003Ca href=\"\u002Fhelp\u002Fpublishing-to-facebook-and-instagram\">channels\u003C\u002Fa>, and \u003Ca href=\"\u002Fhelp\u002Fthe-secret-vault\">connections\u003C\u002Fa>.\u003C\u002Fp>\n\u003Ch2>FAQ\u003C\u002Fh2>\n\u003Cp>\u003Cstrong>Can I change a brand's slug later?\u003C\u002Fstrong>\nNo. The slug is the join key across every brand-scoped table, so it's permanent. The display name, colors, logos, and everything else are editable any time from the brand's settings page — just not the slug.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Do I have to fill in every field?\u003C\u002Fstrong>\nNo. Name, slug, and primary locale are the load-bearing ones. Everything else (tagline, description, AI profile, logos, palette) is optional and editable later — but the more you fill in, the better your AI output and SEO defaults will be.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Why does my logo upload only accept a URL?\u003C\u002Fstrong>\nFile upload for brand images isn't wired yet — today you paste a hosted URL. It's a known rough edge. Host the image somewhere (your CMS, a bucket, even the \u003Ca href=\"\u002Fhelp\u002Fcategories\u002Fassets\">Assets Manager\u003C\u002Fa>) and paste the link.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Where do these colors and descriptions actually get used?\u003C\u002Fstrong>\nThe palette restyles the studio UI when the brand is active. The colors, logo, and description are injected into AI prompts and \u003Ca href=\"\u002Fhelp\u002Fthe-graphics-generator\">Graphics Generator\u003C\u002Fa> sessions so output matches the brand. The website URL and content-type prefixes build your \u003Ca href=\"\u002Fhelp\u002Fcanonical-urls\">canonical URLs\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Can I create more than one brand?\u003C\u002Fstrong>\nYes — that's the point. See \u003Ca href=\"\u002Fhelp\u002Fadd-a-second-brand\">Add a Second Brand\u003C\u002Fa> and, if you're running client work, \u003Ca href=\"\u002Fhelp\u002Fagency-mode\">Agency Mode\u003C\u002Fa>.\u003C\u002Fp>\n\u003Ch2>What's next\u003C\u002Fh2>\n\u003Cul>\n\u003Cli>\u003Ca href=\"\u002Fhelp\u002Fyour-first-content-piece\">Your First Content Piece\u003C\u002Fa> — draft something and watch the SEO defaults apply.\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"\u002Fhelp\u002Fthe-brand-switcher\">The Brand Switcher\u003C\u002Fa> — how switching brands re-shards the workspace.\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"\u002Fhelp\u002Fadd-a-second-brand\">Add a Second Brand\u003C\u002Fa> — what's shared and what's isolated when you add another.\u003C\u002Fli>\n\u003C\u002Ful>\n",{"slug":9,"title":10},"getting-started","Getting Started",{"meta_title":12,"meta_description":6,"keywords":13,"canonical_url":14,"og_title":5,"og_description":15,"og_image":16,"robots":17,"json_ld":18},"Your First Brand | m18t Help","create a brand, brand wizard, brand slug, primary locale, brand palette, AI profile, m18t brand setup","https:\u002F\u002Fm18t.com\u002Fhelp\u002Fyour-first-brand","Create a brand with the five-step wizard and learn which fields feed your AI, graphics, and SEO defaults.","https:\u002F\u002Fm18t.com\u002Fog-default.png","index, follow",{"@context":19,"@graph":20},"https:\u002F\u002Fschema.org",[21,34,59],{"@type":22,"headline":5,"description":6,"articleSection":10,"inLanguage":23,"datePublished":24,"dateModified":24,"image":16,"author":25,"publisher":29,"mainEntityOfPage":32},"Article","en","2026-06-25",{"@type":26,"name":27,"url":28},"Organization","m18t","https:\u002F\u002Fm18t.com",{"@type":26,"name":27,"url":28,"logo":30},{"@type":31,"url":16},"ImageObject",{"@type":33,"@id":14},"WebPage",{"@type":35,"mainEntity":36},"FAQPage",[37,43,47,51,55],{"@type":38,"name":39,"acceptedAnswer":40},"Question","Can I change a brand's slug later?",{"@type":41,"text":42},"Answer","No. The slug is the join key across every brand-scoped table, so it's permanent. The display name, colors, logos, and everything else are editable any time from the brand's settings page — just not the slug.",{"@type":38,"name":44,"acceptedAnswer":45},"Do I have to fill in every field?",{"@type":41,"text":46},"No. Name, slug, and primary locale are the load-bearing ones. Everything else (tagline, description, AI profile, logos, palette) is optional and editable later — but the more you fill in, the better your AI output and SEO defaults will be.",{"@type":38,"name":48,"acceptedAnswer":49},"Why does my logo upload only accept a URL?",{"@type":41,"text":50},"File upload for brand images isn't wired yet — today you paste a hosted URL. It's a known rough edge. Host the image somewhere (your CMS, a bucket, even the Assets Manager) and paste the link.",{"@type":38,"name":52,"acceptedAnswer":53},"Where do these colors and descriptions actually get used?",{"@type":41,"text":54},"The palette restyles the studio UI when the brand is active. The colors, logo, and description are injected into AI prompts and Graphics Generator sessions so output matches the brand. The website URL and content-type prefixes build your canonical URLs.",{"@type":38,"name":56,"acceptedAnswer":57},"Can I create more than one brand?",{"@type":41,"text":58},"Yes — that's the point. See Add a Second Brand and, if you're running client work, Agency Mode.",{"@type":60,"itemListElement":61},"BreadcrumbList",[62,66,70,73],{"@type":63,"position":64,"name":65,"item":28},"ListItem",1,"Home",{"@type":63,"position":67,"name":68,"item":69},2,"Help","https:\u002F\u002Fm18t.com\u002Fhelp",{"@type":63,"position":71,"name":10,"item":72},3,"https:\u002F\u002Fm18t.com\u002Fhelp\u002Fcategories\u002Fgetting-started",{"@type":63,"position":74,"name":5,"item":14},4,1786312168396]