How does the calendar view work across brands?

Switch brand, see that brand's calendar. Or use the "all brands" view to see everything (handy for agencies with cross-client scheduling). Calendar modes: month, week, list.

Can I bulk-schedule posts across channels?

Each content piece carries its per-channel publish state. You schedule once per piece (with scheduled_at), then push to all configured channels in one click. Bulk operations across multiple pieces are on the polish list.

What if my brand uses a custom content type my colleagues don't know about?

Register the type in Studio config: case-study, interview, recipe, whatever. It becomes a first-class type in the publisher for that brand with its own SEO defaults. Other brands aren't affected.

Does m18t do A/B testing on headlines or content?

Not today. The content table is single-canonical-version per piece. A/B testing infrastructure isn't planned; if it becomes a frequent request, we'll re-evaluate.

How does it compare to an all-in-one marketing platform?

Those platforms are also a CRM, a marketing automation engine, an ads tool and an inbox. m18t is none of those. m18t is tighter: the planning workspace for content, brand assets, transactional email drafts, analytics events, and SEO. If you need CRM or marketing automation, run one alongside m18t.

For marketers

Four of the five inbound pillars. Honest about the fifth.

m18t covers web, social, email, and SEO out of the box. Ads is the pillar we don't touch; you keep that in Meta Ads Manager or Google Ads. For the rest, one workspace per brand: content + canvas + publish + SEO indices + calendar. Switch brands without changing tools.

Start free See what's inside

[marketer view: calendar + content draft + Canvas cover + brand switcher]

The marketer's tab problem

Your Monday has nine tabs open. m18t needs one.

A typical marketer's tab stack: a CMS for the blog, a scheduler for social, a design tool for graphics, a newsletter sender, an analytics dashboard for SEO checks, a doc tool for the content calendar, a design file for asset references, a drive folder for brand assets, a chat channel for approvals. Each tool has its own status meaning, its own brand context, its own login.

m18t collapses content, asset library, calendar, brand graphics, SEO indices, and multi-channel publish into one workspace per brand. The brand-switcher in the sidebar handles client portfolios. The status set is the same across blog post, social post, and web page. The graphics generator knows the brand colors automatically.

One workspace, one switcher, one status set.

The inbound pillars

What m18t covers (and what it doesn't).

Web (CMS)

Content workspace, with a push to your CMS per brand × env. More CMS targets are in progress.

Social

FB + IG + LinkedIn native, video and scheduling included. TikTok, X and Threads are next.

Email

Email drafting & approval, plus native newsletter broadcast with suppression and unsubscribe. Transactional delivery stays with your provider.

SEO

Per-(brand × type) indices. Canonical URL anti-hallucination on AI generation.

Not in m18t. Use Meta Ads Manager / Google Ads. m18t drafts the landing-page content; your CMS serves it.

Ads is the explicit gap. We don't touch Meta Ads Manager, Google Ads or LinkedIn Ads; those tools are doing fine. Use them, and m18t drafts the landing-page content they point to and pushes it to your CMS, which serves the pages.

What you'll lean on heaviest

The marketer's daily surfaces.

Content workspace + content types

Blog posts, news posts, web pages, help articles, social posts, video posts. Plus custom content types per brand (case-study, release-note, recipe). One editor, one status, one SEO model.

Content workspace

Brand-aware graphics

The templated graphics generator turns brand layouts into covers and social images: your colors and logo, no AI key needed. No more 20 minutes in a design tool per cover.

Canvas

Publish + calendar

One content piece publishes to FB / IG / LinkedIn / your CMS in one click, or on a schedule that runs unattended. Calendar view across all content, all brands, with drag-to-reschedule. Per-channel state on every row.

Publish

SEO indices

Per-brand × per-content-type SEO defaults: path prefix, schema.org type, meta-title template. Consistency without per-piece manual SEO work.

SEO via Content

Multi-brand if you run more than one

One marketer with a side hustle, or an agency with many clients: the brand-switcher re-shards every surface. Each brand has its own everything.

Multi-brand workspace

Frequently Asked Questions

For four of the five inbound pillars (web, social, email, SEO), yes. You'll consolidate the CMS, the social scheduler, the design tool, the drafting side of your newsletter tool and the content calendar into one workspace. Ads stays separate (use Meta Ads Manager or Google Ads). Newsletter broadcast is built in (subscribe, welcome, broadcast with suppression and unsubscribe); heavier campaign tooling like drips and open/click analytics stays with your campaign tool. Hosting your published site stays separate.

Run inbound without the nine-tab tax.

Start free If you run an agency