Pricing
Each brand picks its own plan.
Start free on one brand. Ten dollars for a brand that needs room, twenty for one that needs its own roles, and mix them however your work is shaped.
No card to sign up. Nothing is counted by the seat.
Nothing is charged yet. These prices start later this year, and anyone with an account hears from us before the first invoice.
Free covers one brand. Add a second and each brand takes a plan of its own.
Free
A workspace you can genuinely run one brand in, not a tour with the doors locked. One brand and one person. The moment you want a second of either, each brand takes a plan.
- One person, and one key for your agent
- Two channels publishing for you
- 512 MB of files
- Content, records and history without a limit
- Your own keys, so nothing runs on our bill
Where most brands land
Standard
Room to actually work. Priced on the brand, so a quiet side project and a busy client cost the same ten dollars and neither subsidises the other.
- Everyone you work with, at no cost per head
- Six channels on this brand
- 5 GB of files for this brand
- Twenty scheduled jobs across the workspace
- Room on tags, prompts, sources and boards
Arriving in Q4 2026
Premium
For a brand where the roles we ship are the wrong shape. Write your own, set exactly what each one can reach, and pay for it only on the brands that need it.
- Roles you write yourself, as many as you need
- Every counted limit raised, not one headline number
- 25 GB of files for this brand
- Twelve channels on this brand
- A hundred boards on this brand
View details, the full comparisonHide the full comparison
| Freefirst brand | Standard$10 a brand | Premium$20 a brand, Q4 | |
|---|---|---|---|
| The same on every plan including the free one | |||
| Every surface of the workspaceNothing is withheld for a higher plan. Paying buys room, not reach. | |||
| What an agent can do hereRead, search, create and update across every manager, held to exactly what your own account reaches. | Everything | Everything | Everything |
| Report widgetsEvery card the workspace ships, across content, publishing, contacts, product and the rest. | All of them | All of them | All of them |
| Scheduled publishingPosts queued for a date and time. Never counted, on any plan, however many you line up. | Unlimited | Unlimited | Unlimited |
| Newsletter and subscribersA form you embed anywhere, consent kept per brand, and unsubscribes honoured for you. | Unlimited | Unlimited | Unlimited |
| Content and draftsPosts, pages, briefs and everything written, in every language you keep. | Unlimited | Unlimited | Unlimited |
| ArtifactsTasks, decisions, research and notes, with their own statuses and relations. | Unlimited | Unlimited | Unlimited |
| Product recordsIdeas modelled all the way down into features, models, views and policies. | Unlimited | Unlimited | Unlimited |
| Events and historyWhat happened, when, and who did it. Kept, not sampled. | Unlimited | Unlimited | Unlimited |
| Types you defineYour own kinds of artifact and of contact activity, each with its own icon and colour. | Unlimited | Unlimited | Unlimited |
| Your own keysModels and channels run on credentials you hold and bills you already have. | |||
| A full copy of your dataOne download, the whole workspace, any time, without asking anyone. | |||
| Room on each brand where the work sits | |||
| Publishing channelsThe accounts this brand posts to, and your own site. | 2 | 6 | 12 |
| FilesImages, video and documents held for this brand. | 512 MB | 5 GB | 25 GB |
| News sourcesFeeds and sites watched for stories worth writing about. | 5 | 20 | 100 |
| Content typesThe kinds of thing this brand publishes, shaped by you. The social post type is on us and never counts. | 3 | 10 | 25 |
| Saved promptsInstructions you reuse instead of retyping, in this brand's voice. | 10 | 25 | 60 |
| TagsHow work stays findable before there is very much of it. | 50 | 150 | 400 |
| WhiteboardsBoards for thinking out loud, whose nodes become real records. | 3 | 10 | 100 |
| Service connectionsThe services behind the work: your model provider, your site, your sending, your analytics. | 1 | 6 | 12 |
| FunnelsThe stages a contact moves through, named in your words. | 1 | 3 | 10 |
| Room across the workspace where the cost sits | |||
| PeopleAnyone you bring in, each held to the brands you pick. Paid plans stop counting heads entirely. | 1 | Unlimitedcapped at 100 today | Unlimited |
| Agent access tokensLong-lived keys that let an agent work as you, narrowed to the brands you choose and read-only if you want. | 1 | Unlimited | Unlimited |
| Scheduled jobsRecurring work on a clock: scouting, reports, routine runs. Queuing a post for later is not one of these. | 1 | 20 | 60 |
| Roles you write yourselfPermission sets of your own, beyond the ones the workspace ships with. | Nonenot enforced yet | None | Unlimited |
Limits sit on the brand where the work is on the brand, and on the workspace where the cost is. Both are shown to you inside the workspace against what you have used.
How this works
Four things worth knowing about the price.
Not a charter, just how it is put together and why. The product is young and moving quickly, and pricing will learn alongside it.
Paying buys room, not reach
Every surface opens on every plan, free included. What a plan changes is how much you can put inside it. A workspace that hides its own parts behind a higher price teaches you to distrust what you are looking at, and that is a worse trade than the money.
Brands are counted, not gated
Every brand is priced on what that brand needs, and one expensive brand never drags the rest up with it. Running more than one is not an upgrade to buy; it is what the product is for.
Your own keys, and never a charge per generation
The models, the channels and your site stay on credentials you own and bills you already have. We will not resell tokens or bundle credits, because a workspace that earns when you generate has a reason to push you toward generating, useful or not.
Leaving is a download, not a negotiation
A complete copy of your workspace is one button on the storage page, on every plan including the free one. Nobody has to approve it, nobody asks why, and it is there on the day you sign up rather than the day you ask to go.
Paid to someone else
The costs that are not ours to charge for.
Some of what you do here has a running cost, and it is billed by the company providing it. These are not bundled into the price and never will be, on any plan.
- Your model provider bills you for what you generate, at their rate, on a key you hold. You read it in their dashboard rather than ours.
- The social platforms charge nothing for publishing through their own interfaces, and you bring the account and the access.
- Your site is hosted wherever you already host it. We publish into it and leave the running of it alone.
- Sending email goes out through your own sending connection, so volume is settled with whoever sends it.
Questions
What people ask before they pay.
Can my brands really be on different plans?
Yes, and that is the point of pricing on the brand. The client who needs roles for their own reviewers goes on Premium; the side project you post to twice a month stays on Standard. One demanding brand never drags the rest of your workspace up a tier with it.
What counts as a brand?
One identity you publish under, with its own content, its own channels, its own contacts and its own connections. Two products from the same company are two brands if you keep their work apart. A client you run for is a brand. Your own company is a brand. If two things share a voice, an audience and a calendar, they are one.
Why does adding a second brand cost more than ten dollars?
Because free is one brand, not one free brand forever. It is a starting place rather than a permanent subsidy, and pretending otherwise would mean the first brand quietly costs more to cover it. Adding the second puts both on a plan, and both are priced the same as everyone else's.
I have been using this since the beta. What happens to me?
You hear from us directly, not by finding a new page. Everyone who was running a real workspace before pricing arrived gets told what changes, when, and what it means for their own brands, with time to look at it. Nothing switches to paid without you agreeing to it.
Do I pay for the people I bring in?
No, and there is no plan on which you do. Seats punish exactly the behaviour that makes a workspace worth having: bringing a contractor in for a month, letting a writer edit one post, giving a client a look at their own brand. Counting heads would mean earning more every time you shared the work, which is the wrong thing for us to be rooting for. Bring in whoever the job needs.
Why price on brands rather than seats?
Because brands track what the workspace is actually carrying for you and headcount does not. A team of six running one brand is a lighter thing than one person running six, and the price should say so. It also means the number on your invoice only ever moves when you decide it moves, rather than every time somebody joins or leaves.
What happens if I stop paying?
Nothing is deleted and nothing is held hostage. The workspace stops accepting new work while a subscription is not active, everything already in it stays readable, and a complete copy of your data is one download away from the storage page at any time, on every plan including the free one.
Why is there no plan with more features in it?
Because deciding what to withhold would start shaping what gets built. The moment a feature is worth more on a higher plan, the honest version of it stops being the one that ships. Room costs money to give and is fair to price. Reach does not, and is not.
Can I pay for a year at once?
Yes, and it is the better deal. A year paid up front costs ten months of money and buys twelve months of service, on every brand you are paying for, so two months are on us. Your renewal lands on the same date each year. It is the same product either way and the same limits either way; paying yearly costs less, and it lets us plan further ahead than a month at a time.
Start on one brand. Price the next one when it earns it.
Nothing to enter, nothing counting down, and the same workspace on the free plan as on the paid ones. When a second brand is worth ten dollars to you, it is there.