Brands & Workspaces

Understand m18t's two-layer model: a business (your isolated account) and brands (partitions inside it). Learn the switcher, adding brands, and running

Brand vs. Business

A business is your account — a physically isolated database and storage bucket. A brand is a logical partition inside it. Learn when to add a brand vs.

The Brand Switcher

The Brand Switcher re-shards the whole studio: content, AI identity, integration routing, palette, and PD all change per brand.

Add a Second Brand

Add another brand inside your existing account — instant, no new billing. Learn what's shared, what's seeded, what starts empty, and the connections to wire

Agency Mode

Run several client brands from one account: centralize AI billing on one shared key while keeping each client's publishing isolated.