The Brand Switcher
What you'll learn
- Why m18t is structurally a multi-brand workspace.
- What actually changes when you switch brands.
- When All Brands is the right view, and when it isn't.
Most platforms equate your account with your workspace: manage a second company, log into a second account. m18t assumes the opposite — that operators routinely run several projects at once — so it's built as a multi-brand workspace from the ground up.
Every operational entity in m18t carries a brand: a drafted article, an AI prompt, a PD model, an integration credential, a scheduled cron job. There's no such thing as unbranded data. The Brand Switcher — the dropdown at the top of the sidebar — is how you pick which brand's slice of that data you're looking at. (For how brands sit inside your account, see Brand vs. Business.)
What switching actually does
The switcher isn't a list filter. Changing it changes the context for every operation in the studio. Switch from one brand to another and, instantly:
- Content re-shards. The content workspace drops one brand's rows and loads the other's drafts and published pieces.
- AI identity changes. The Graphics Generator and other AI features pick up the new brand's colors, logo, and description, so generated output matches the brand you're now in.
- Integration routing changes. Publish actions now target the active brand's configured channels — its Facebook page, its CMS — and the studio resolves the active brand's keys from the vault.
- The UI restyles. The studio adopts the active brand's color palette at runtime — buttons, badges, focus rings, toasts.
- PD isolates. The Product Manager workspace shows only this brand's specs, so you can't accidentally cross-link a feature in one project to a model in another.
This is what keeps multi-brand work safe: same interface, completely different underlying data. It structurally guards against publishing one brand's content to another brand's accounts.
The "All Brands" view
The first option in the switcher is All Brands. Pick it and aggregate views — like the Studio Dashboard — pull across every brand in your account at once. It's the right lens for a portfolio-level pulse check.
It's the wrong lens for creating things. When you draft a content piece or wire an integration, you want a specific brand active so the new record lands in the right partition. Create scoped; review with All Brands.
When to add a brand vs. a new account
A common question. The short version:
- Add a brand when you're a solo operator starting a new project, an agency taking on a client who won't log in, or you want to share AI keys across projects.
- Stand up a new account (business/workspace) when a client needs physical data isolation, or the project will be sold and needs to hand over cleanly.
The full reasoning, with worked scenarios, lives in Brand vs. Business.
FAQ
Why can't I find my content / it looks like everything disappeared? You're almost certainly scoped to the wrong brand. Check the switcher at the top of the sidebar — content is brand-scoped, so a piece created under brand A won't show while brand B is active.
What does "All Brands" show? Aggregate, cross-brand views. The dashboard sums every brand; list views show all brands' rows. It's for reviewing, not for creating — create with a single brand active.
If I switch brands mid-task, do I lose my work? Switching changes the active context, so start and finish a piece under the brand it belongs to. Drafts autosave to the brand that was active when you created them; they don't follow you when you switch.
Can I publish to the wrong brand's accounts by accident? The architecture makes it hard: while a brand is active, the studio only sees that brand's channels and credentials. The main way to misfile something is to create it under the wrong active brand — so glance at the switcher before you start.
Where do I add another brand? Configuration ▸ Brands. Walk through it in Add a Second Brand.
What's next
- Brand vs. Business — the account-vs-partition model in full.
- Add a Second Brand — what's shared and what's isolated.
- The Status Set — the shared status vocabulary across every brand.